Jessica C. Ellis Logo

Holy Smoked Branding and Menu


Holy Smoked is an imaginary food truck located here in Fort Worth, TX. I was tasked with creating full branding and web design, as well as this menu.

Holy Smoked serves barbecue, but they're no ordinary barbecue joint. They wanted to communicate a more slick, modern look than the rustic that many barbecue joints go for, but they also wanted to communicate a fun and boisterous atmospere. With a flying pig logo and mascot paires with clean white and pops of color, Holy Smoked will have no problem appealing to their hip, young professional target audience.